Tsubakimoto links 100th birthday with a new century of advances
We are celebrating our 100th birthday with a programme of product launches as well as the release of a pulse-quickening video that confirms the company has lost none of its passion for developing and manufacturing industrial chain:
Tsubakimoto Chain 100th Anniversary promo
As of March 1 this year, we've completed our G8 Series line-up by introducing the upgraded standard RS roller chain.
Previously released were the Neptune anti corrosion chain, Lambda Food Grade lube-free chain and the new Heavy Duty range. At the very start of our centenary year, we opened a new subsidiary in Madrid to serve the Spanish and Portuguese markets. This is part of a global strategy to strengthen regional marketing, which has seen new operations set up in Shanghai, Tianjin, Indonesia, Mexico, Malaysia and Shijizhuang (China) in recent years.
Tsubaki was founded in Japan in 1917, initially to make bicycle chain. A few years later industrial chain production began and was so successful it quickly became the company's main product.
Tsubakimoto Europe B.V. was established in 1972, the same year that the micro chain was launched. 1988 saw the launch of the first generation of Lambda lube-free chain. We celebrated the new millennium with the building of a new state of the art manufacturing facility in Kyotanabe, Japan. The acquisition of KabelSchlepp GmbH in Germany, the establishment of Tsubaki Deutschland, plus founding of a subsidiary in India all happened in 2010.
As part of our celebrations we held an open day on Saturday 2nd September which included a kids' programme of entertainment and a motorcycle trials display team. We used the opportunity to organize three company tours through our facilities for the 250+ guests in attendance.
"With technology developments, global expansion and new ways of addressing the market, the next 100 years look like being as exciting as our first century," says Peter de Blok.